Connect with your customers 24/7/365Billions of users download applications from their iPhones... A coffee shop near Scranton, PA has thousands of FaceBook fans around the world... People sitting across the same room regularly text each other... Welcome to the world of ubiquitous connectivity. Anywhere is the next business revolution, a sea-change that will allow businesses to reach five billion customers, many of them in untapped global markets. In Anywhere, Emily Nagle Green, CEO of Yankee Group Research, explains the rapidly unfolding changes in connectivityand presents the first strategic guide for remaking businesses now to take advantage of this anywhere, anytime revolution, including:Getting to Anywhere: analyzing and reshaping your business to serve the Anywhere clientUnderstanding the global Anywhere consumermeeting their demands, at home and at workCapitalizing on the greatest technological changes of our timesAnywhere gives you extensive background information; interviews of Anywhere pioneers in banking, retail, manufacturing and other sectors; tactical tools, self-diagnostic tests of your businesss Anywhere-readiness; and high-level advice that every forward-looking company needs to adapt and thrive in todays fast-paced, highly competitive business environment.

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