We all Face New, Austere Times Whether you?re starting up, surviving, or seeking to dominate your niche, everyone needs to readjust. Based on years of experience at the coalface of runnind a business, Alex Pratt shows you hoe less really can be more in terms of: Getting your head straight! Reinvigorating staff with Dunkirk spirit Hiring and firing Securing your supply lines Marketing on a shoestring Strategies for future success Packed with witty anecdotes, inspirational quotes and common sense advice, Austerity Business is a reinvigorating read for business leaders worn down by daily bad news – the age of austerity really can be about thriving, not just surviving.

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