The challenge of mass customization, building cars to customer order, brings great value to both the customer and the automotive industry. Building cars to customer order eliminates the need for companies to hold billions of dollars worth of finished stock. Any company able to free this capital would improve their competitive position and be able to reinvest in future product development. The benefits to all are clear and the first to market an operational build-to-order system will generate a significant cost advantage that may be difficult to emulate. The question for many automotive executives is not when but how exactly will such a radically different business model operate. Build To Order: The Road to the 5-Day Car addresses the conceptual and practical aspects for achieving the automotive industrys next goal: the rapid delivery to the customer of a bespoke vehicle only days after placing an order.