The result of an extensive and intensive research project carried out in a groundbreaking partnership between a conservation NGO (WWF) and a top European business school (IMD), the contents of this book reveal the economic logic behind corporate sustainability in a total of nine key industry sectors, 'big sinners' included. Unparalleled access to global companies through corporate membership of IMD's research initiative - the Forum for Corporate Sustainability Management - allowed IMD researchers to ground their research in the reality of perceptions and attitudes of both sustainability and other business managers within companies. This completely new approach to understanding the business case for sustainability has lead to a never-before attempted comparative scrutiny of the business case for sustainability across industries, and a product that managers can actually use: a set of practical diagnostic tools for managers.

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