In recent years, a number of new disciplines have emerged that are characterized by the prefix neuro added to the name of a traditional discipline from the fields of social sciences or humanities. As a result, we now for example have neuro-sociology, neuro-ethics' and neuro-marketing:  neuro+ disciplines. In this book, author Carlo Umilta asks the obvious question whether the flourishing of neuro+ disciplines is an index of a true and fruitful cross-fertilization between the fields of social sciences and humanities in general  and the field of cognitive neuroscience. In four compelling arguments presented in this comprehensive libretto, he argues that the answer to this question should be in the negative.

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