Become a dominant predator in todays dog-eat-dog sales environmentTodays buyers barely resemble buyers from just a few short years ago. Theyve come a long way in educating themselves about making the best purchase decisions, and as a result they shop around"--so competition is fiercer than ever. If you want to succeed you have to become a dominant predator.Competitive Selling has what you need to out-maneuver, out-negotiate, and out-sell everyone who stands between you and a closed sale. It reveals exactly how today's highest achievers win every battle and provides a blueprint for replicating this success, including how to:Identify your competition before meeting with the buyerOpen competitive selling opportunitiesOut-flank your competitors using the Client Needs AnalysisEliminate competitors without badmouthing themStand out to the decision-makersWin sales as the higher-priced optionA complete reeducation on how to approach the sales process, Competitive Selling provides a brutally realistic view of the sales environment today and offers the means for climbing your way to the top of the food chainand staying there.

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