This book draws together the main elements of strategic management theory and relates them to contemporary construction. It will help students understand what strategic management involves and how it is possible to develop a proactive approach to managing of key resources such as people and technology. The author argues that construction (production), is the logical conclusion of a decision–making process which has resulted in a requirement (need). Other books on strategic management tend to present strategy as being simply a matter of pursuing standard formulae that presents an organisation with the most logical answer – known as prescriptive (planned) theory. However, organisations in contemporary business are increasingly aware that such deterministic methods are at risk from rapid fluctuations in a number of determinants, from private investment to government priorities. A more fluid approach to strategy is needed – known as ‘the emergent approach’. This approach...

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