This monograph brings together two distant worlds: the volatile and hyper-aggressive milieu of e-mail commerce and the practices of a traditional, multilateral institution. How does market books and how does the IDB distribute its publications? How much can the Inter-American Development Bank learn from a It seems that some of the marketing tools used by the ever so powerful can be used by a small but respectable publishing center of a development bank. Not only that, but the Bank can learn from the mistakes of the big dot.coms. This is a most welcome piece of writing.

Rezensionen ( 0 )
Every Friday we give gifts for the best reviews.
The winner is announced on the pages of ReadRate in social networks.
Zitate (0)
Sie können als Erste ein Zitat veröffentlichen.