An actionable framework for developing and executing successful social media strategies supporting collaboration, teamwork and communication in modern corporationsUsing straightforward language, this book offers real-world stories and revealing anecdotes to demonstrate how executives and business leaders develop successful corporate social media strategies.High level guidance to developing the practical business frameworks and policies necessary for implementing and managing successful corporate social media strategiesDescribes the actual processes, organizational structures, and technology platforms required to develop and execute a strategy of continuous engagement with customers, partners, and stakeholdersProvides both how-to advice as well as best practices on creating an enterprise social networking strategyOther titles by Barlow: Partnering with the CIO: The Future of IT Sales Seen Though the Eyes of Decision MakersAn executive handbook and referencefor social media strategy planning and development, TheExecutive's Guide to Enterprise Social Media Strategy answers all the questions you have on this topic, including why every corporation needs a social media strategy and how it can be successfully leveraged to achieve business objectives.Praise for The Executives Guide to Enterprise Social Media Strategy: How Social Networks Are Radically Transforming Your BusinessThis book is an executive summary of the e-social revolution, as it applies to business. Thomas and Barlow have distilled the most thrilling and life-changing technological revolution that any of us will witness in our lifetimes into a clear-eyed set of nothing-but-the-facts-maam data points for business managers. A great read, well worth the effort.Don Peppers and Martha Rogers, Ph.D., co-authors of Rules to Break & Laws to FollowForgot all the social media buzzwords! Dave and Mike cut through the social sphere hype with his practical guide helping you hone in on making social media a vital business success tool. After reading David and Mike's book, you will understand why you need to

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