The automobile industry is considered one of the most archetypal global industries. As a result of internationalisation strategies and social practices within these firms, it is seen by many as one of the main drivers behind the homogenisation of world markets. The contributors to this book argue that this view ignores the heterogeneity of firms and the range of strategies pursued. The book discusses the diversity and forms of strategies followed and how these strategies have changed in the past. It also highlights the restrictiveness of conditions for profitability in overseas operations and the manufacturers' preference for regionalization rather than globalization.Globalization or Reionalization of the American and Asian Car Industry? deals specifically with the American and Asian automobile industry and is important reading for academics and practitioners.

Rezensionen ( 0 )
Every Friday we give gifts for the best reviews.
The winner is announced on the pages of ReadRate in social networks.
Zitate (0)
Sie können als Erste ein Zitat veröffentlichen.