If you run a small business, you know how important customer relationship management, or CRM, can be to your bottom line. And you know it can be a bit daunting. Well, not with GoldMine and GoldMine 8 For Dummies!GoldMine is business software designed to help you organize your contacts, track activities, schedule appointments, create reports that tell you how youre doing, and make accurate business projections. GoldMine 8 is completely revised to make it more useful than ever, once you get the hang of it. Thats where GoldMine For Dummies comes to the rescue! Written by an authorized GoldMine trainer, this guide shows you how to:Set up GoldMine 8 and customize it for your businessCreate, view, and update customer recordsSchedule activities and manage leadsMonitor your marketing efforts and see whats workingPredict sales based on past resultsWork with GoldMines e-mail systemOrganize and distribute informationAccess GoldMine from outside your officeIntegrate GoldMine with your company Web siteEven if youve used a previous version of GoldMine, youll find some big changes in this newest revision, but GoldMine 8 For Dummies makes it easy to get up to speed. When youve read this book and discovered how GoldMine can help you keep track of your clients, reduce costs, and improve efficiency, youll think youve hit the motherlode!

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