Harry Potter

Beschreibung

The Harry Potter books are the biggest sellers of all time, making J.K. Rowling the highest earning author in literary history. The story of J.K. Rowling, Bloomsbury, and Scholastic has created a publishing legend, and an iconic brand.Why did Harry Potter become so successful? What is the appeal? What are the distinct features of Harry Potter that make up the brand? Why did customers queue at midnight to buy the books? In this fascinating new book, Susan Gunelius analyzes every aspect of the brand phenomenon that is Harry Potter. Delving into price wars, secret locations for stock, box office revenues, merchandising, the social web, word-of-mouth and perpetual marketing, brand values, and the forthcoming Harry Potter theme park, this is not just the story of the most incredible brand success there has ever been but also an investigation of whether or not the unprecedented success of Harry Potter can be duplicated.

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Chaissa E. Montes
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Лариса Бусыгина
Zuzana Terezia
Vladimir  Anatolich
Nidhi Nimma
Darya Pogorelova
Akbota
Anonymer Nutzer
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Юрій Спесівцев
Юля Павличенко
Юлия Ермолаева
Ульяна Сажина
Софья Орлова
Сергей Халимон
Ольга Михаль
Ольга Безкоровайна
Олег Снегов
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