THE NEXT BIG IDEA IS OUT THERE - You just have to know how to spot itCreativity is crucial to business and design success. How do you unleash bursts of creativity, increase occurrences of spontaneity and ultimately find great ideas? Through anecdotes, interviews, quotes, tips, creative exercises and success stories from the biggest corporations in the country, author Sam Harrison shows you how to think outside the box - then throw away the box for good. You'll be encouraged to:Listen and observeStep outside your daily routine Explore through travelFind ideas in natureBreak out of ruts Learn from mistakesGet past the surfaceConnect existing ideasBusy professionals CAN learn how to peek under the mundane to find the magical, to find insights rather than information, and to learn what makes their clients laugh, cry, scream - and ultimately buy.

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