Reveling in the consumerist decadence of AMCs infamous advertising house Sterling Cooper, this complementary volume to the groundbreaking series Mad Men provides behind-the-scenes revelations, episode guides, cast biographies, and rich sidebar content, including How to Party Like the Mad Men. Delving beneath the glitz and glamour to highlight the workings of a sophisticated modern classic, this definitive fan guide also offers fascinating sociological context and cultural analysis. The details of historical ad campaigns that are woven into the shows storylines are providedsuch as Volkswagen Beetles landmark Think Small campaign, the Nixon/Kennedy presidential push, and the creation of Lucky Strikes Its toasted slogan. This is the ultimate guide to a series that has been praised by the New York Times, Time magazine, and USA Today.

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