Authors will benefit hugely from this practical book by seeing howeffective they can be at helping to promote their own books. AlisonBaverstock encourages authors to work with publishers but also explainshow to go it alone for authors who plan to self publish. The bookcovers: how marketing works; what opportunities there are; how authorscan help; how to get noticed; how to get local publicity, organise alaunch event and keep the momentum going after publication. The bookalso provides authors with a real insight into the publishing processand contains illuminating interviews with everyone concerned: editors,marketing people and, most importantly, authors.

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