BIG NEWS! (Advance Praise for microMARKETING)"Greg Verdino presents the greatest hits of social media marketing, a litany of stories designed to persuade you to stop demanding the web conform to your desire for mass--and instead realize that mattering a lot to a few people is worth far more than mattering just a little to everyone." Seth Godin, author of Linchpin microMARKETING is big. Now anybody can dominate a market. Especially you. So what are you waiting for? David Meerman Scott, author of The New Rules of Marketing & PRMakes the case for the death of mass marketing in a compelling way." Al Ries, co-author, War in the Boardroom [Essential] for anyone who has ever had to create a great marketing plan without a million dollar budget or an army of resources. Rohit Bhargava, SVP, Ogilvy 360 Digital Influence and author of Personality Not IncludedShows how big became pass

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