The next big step in the evolution of bestselling marketing concepts!This groundbreaking new book takes the reader beyond relationship marketing andpermission marketing and into the realm of the next big thingmeaningful marketing.This new concept addresses the modern consumers desire for 1) fewer intrusive,hard-sell marketing messages and 2) more value-focused messages, independent ofcalls for purchase.Marketing guru Bob Gilbreath explains how to use his technique to inspire customersto truly engage with the marketing message, uncover a spectrum of unmet customerdesires, and build a campaign designed to fulfill customers needs and move moreproduct than ever.

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