Craft, Implement, and Measure Winning PPC Campaigns Praise for Pay–Per–Click Search Engine Marketing:An Hour a Day "Szetela and Kerschbaum have crafted a comprehensive how–to manual that should be on every marketer?s bookshelf. Read it to understand the phenomenon that?s moving from the search results pages to hot social media properties like Facebook and LinkedIn." ?John Sculley, Venture Partner, Rho Ventures; former CEO, Apple Computer and Pepsi; and author of??Odyssey "David Szetela has earned an enviable reputation as a no–nonsense teacher and practitioner of pay–per–click advertising. This book reduces this complex topic into simple, daily practices that bring more customers with superior return on your investment. This book includes advanced techniques and concepts that 90% of your competition has never seen." ?Perry Marshall, author of??The Ultimate Guide to Google AdWords "David Szetela is like a mad genius of paid search, uncovering an...

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