Management accountancy has a dynamic role to play in the competitive strategy of. modern global businesses. This book sets out key strategic principles and then assesses how management accountancy can affect and direct these strategies. Engaging case studies reveal how theories and concepts translate into real business practice. Throughout, the book emphasizes: - how accounting initiatives can trigger assessment and improvement of. performance management - the importance of managerial decision making to good business practice - how today's management accountancy measures against current research. Written for advanced undergraduate, postgraduate and MBA students taking. courses on management accounting and performance measurement and. management, the book will be also of interest to management and business. consultants, professional accountants and accounting academics.