This book celebrates the eightieth anniversary of Pininfarina, a company set up in 1930 by Battista Farina, known as "Pinin". Eighty years of history, experiences, successes and prestigious collaboration which have made Pininfarina an undisputed icon, a star of Italian style and an example of the most prestigious Made in Italy. One-offs, mass-produced cars, research prototypes. Archetype of automobile design, the 1947 Cisitalia 202 in the permanent collection of the MoMA in New York, delineates the boundary between cars of the past and those of the present and future. With the Lancia Aurelia B24 Pininfarina invented the "fast touring" category, while the Alfa Romeo Giulietta Spider translated the dream of the one-off into mass production. Gradually the one-offs gave way to niche mass production: synergic understandings with Ferrari, Alfa Romeo, Maserati and other international players resulted in ongoing research aimed at the development of innovative designs, also through the...

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