Sport Business in the Global Marketplace explains how sport has become a vast industry, an entrenched social institution and a robust political arena driven by the insatiable entertainment appetite of the Western world. The book examines how globalisation, the explosion of commercialism, the inexorable progress of technology and the internet, the crossover with entertainment, the nature of the economy and the impact of culture, all affect the future of sport. The authors argue the existence of six dominant sport societies, and they present four future sport scenarios: Virtuous, Vicious, Regional and Cultural Sport Globalisation. Sport Business in the Global Marketplace should be on the bookshelf of every sport manager and sport entrepreneur. It reveals opportunities and offers a road map directing readers to business success in sport.

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