An increasingly important element of sport business is the management of the myriad of relationships in which sport entities are involved. It is the relationship management aspect of sport which is the unique focus of this book. Sport Public Relations and Communication discusses and reformulates the principles of public relations and communications by demonstrating how they can be successfully applied in practice within a sports context. Features include:discussion customized to apply directly to sports management, thoroughlyexploring the nuances of the fieldcase studies used throughout the book to illustrate the practicalapplication of theorydiscussion questions to help formulate and articulate defensible argumentsin relation to public relations and communications strategies, forging stronglinks between theory and practiceexamples used to draw from the authors' extensive experience in North America,the United Kingdom, Europe and Australia and New Zealand, providing a wellrounded and global understanding of the field.This is the first book to explore public relations and communications in the sports industry in a global context. It brings together applicable strategies for the sport management or marketing student, and provides a concise guide to how public relations and communications strategies and principles can be applied to sport management and marketing issues.