Trump University Marketing 101 combines the biggest name in business with the 40-year teaching experience of one of the most well-known marketing thinkers in academia. Without an MBA in marketing, how can todays entrepreneurs and business owners stay on top of whats happening in marketing? How can they find the best new ideas and avoid those tactics that dont work or just lead to trouble?Trump University Marketing 101 presents all the basics of a marketing MBA. Each chapter focuses on one key marketing idea and explores it in a straightforward, non-academic manner with exercises and examples that show the idea in action. But more than basic instruction, Sexton also includes his own methodologies for making vital marketing decisionsthe same methodologies major corporations pay top-dollar to have him teach their employees.Don Sexton is Professor of Business at Columbia University and principle of The Arrow Group, Ltd.